Writing a packaging brief

So there you have it. The cardboard is thick; thus, it does not tear or break easily. Cartons, once in shops or outlets, help to save on space, especially during shelving, thus, making it extremely popular.

Who is the target market?

How to Write a Packaging Design Brief

The primary package is what consumes see in shelves; therefore, sturdy and attractive packages tend to promote the sales of a commodity.

This will allow the agency to prepare the files appropriately. To wrap up, one final bonus tip for the best way start to a new project: What is your Superior Value Proposition? Some will be pretty clear i. Good packaging acts as manufacturers guarantee to buyers that the commodity is not tampered with and that legislative requirements have been met.

The more specific they can be the better. So, we hope our tips and checklist help you produce awesome and effective briefings from now on! Here are some steps you can follow to create a packaging design brief that will start off your project with the right foot!

Writing a Creative Brief for Packaging Designers

Good packaging reflects positively on the quality of the product. What should be spotted at 5 meters distance, at 1 meter distance and at 25 centimeters distance to draw a shopper in, stop them at the shelf and get them to pick up your pack for a closer look.

The product is non-alcoholic and contains several different fruit juices. However, this can be avoided by ensuring the staff is qualified for work and the equipment used is of high standards.

What do you want to see fixed and why? Message Developing a strong and clear message will create better packaging and stronger branding.

Metal stables can be used to hold the cardboard together. Describe function s that must be served by the secondary package for this product include all that apply. Audience Understanding your target audience helps determine marketing language, designs and overall approach.

By having a template ready, it shows them your professionalism and ultimately saves them and you a lot of time and money. What does your business do? Need Help with a Packaging Brief?

Cartons have been inexistence for an unusually long time. Creative briefs are constructed through initial meetings, emails and ideas from both the client and the agency. Those are the 5 magic ingredients to prepare the perfect packaging design brief that will maximize your chances for getting back excellent design work that will also perform commercially.

Specific requirements of package in the store: In addition, chemicals used to sterilize the equipment have the potential to create carcinogenic or toxic compounds. Creative mandatories While you may want the designers to have free reign to explore creative ideas, sometimes there are certain aspects of the design that must be executed.

The surface of the cardboard is also friendly to glue and tape. Creative briefs can be written on both the client or the company side, but the key is to have both parties contribute as much as possible.

The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed.

Writing a Creative Brief for Packaging Designers

Aseptic cartons are made of paper board, aluminum foil, plastic and adhesive. There are limitations when designing images to be printed on flexographic or polygraphic wrap. Creative briefs are constructed through initial meetings, emails and ideas from both the client and the agency.

Are you targeting the right market? How does the fix you propose help generate sales? Price Point of product: Hence, one made the assumption that customers will be more inclined to purchase better packaged and attractive juice packets.

The product will be produced in California and shipped by truck to 20 different distribution centers in the United States and then will be distributed to stores in cases of This is the single most important benefit of the brand for your target market.

If getting sold requires getting seen and if visibility is a function of contrast versus the packs you are standing next to, it is essential that our designers are constantly reminded of this during the design process.

It is a promise the brand is making to its customers.A comprehensive Packaging Design Brief template to initiate Packaging Design work in your agency. This template prompts users to clearly define key areas including the project background, objectives, brand strategy, product information and production limitations, along with timings and internal approvals.

Writing a packaging design brief The packaging design brief is a valuable document that provides an overview of the design request from the client. Download free creative brief templates for Excel and Word.

Choose from advertising, graphic design, nonprofit and other templates. A creative brief is a communication tool that outlines a project’s requirements, expectations, goals, and resources.

My Visual Brief

Writing a packaging design brief The packaging design brief is a valuable document that provides an overview of the design request from the client. The brief provides clarity (in writing) between the company that requires packaging design and the design agency on what has to be completed.

Example Creative Brief 2018

From a designer’s standpoint, it acts as a guide with the requirements and specifications necessary to create the artwork. A good Packaging Design Brief = a good commercial result ‘Sh*t in sh*t out’ is a commonly heard phrase in many agencies when yet another poorly written or overly detailed packaging design brief .

Writing a packaging brief
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