Overall the promotion strategy can be streamlined to attract more consumers from the targeted segment of high income group consumers. Door — to — door selling should be stressed and continued 3.
Additionally, he had certified proof of the health benefits of his product from doctors, reputed institutions and celebrities like late cine star, Ashok Kumar.
Nirdosh is entering 7th year of sale and has major expansion plans. Being an innovative and health beneficial product it is likely to attract many consumers in foreign countries too.
There is huge opportunity in this segment as the number of tobacco smokers cigarette and bid is approximated to be around Mann. As of year he had a turnover of Rs 5 lacs and was looking to expand further into Gujarat and Maharashtra.
An endorsement by certain celebrities like Ashok Kumar was also arranged for. He was also contemplating entering into the overseas market and had sent samples for approval to the regulatory authorities abroad.
There was a provision of giving dealerships in various cities. With very little scope for trial rate to touch significant numbers, the probability of repeat purchase too would be rather less. It should be brief and precise stating the ingredient herbs and also mentioning the certifications the product has from different vaidyas, doctors and institutions.
This product is completely herbal made by rolling a mixture of 14 herbs in a tendu leaf. He did not have the wherewithal to roll out cigarettes because of lack of machinery and other infrastructure. As of now it is a small scale operation that has potential of expansion by venture funding.
There was a provision of giving dealerships in various cities. The Nerdish cigarette was initially distributed out of the main outlet in Metadata. Nirdosh is also getting popular in the market, as a substitute to the cigarette.
Creating new market targeting the medicinal value of the product Choose Type of service. Targeted BrandManufacturing cost per packetSales No.
There was a provision of giving dealerships in various cities. The main reason behind this was Mr. With the increase in demand the product can also be exported. This segment of the smoking industry has little scope for his product.
These herbs are proven to be very effective in treatment of minor illnesses like cough, cold, etc. The Nirdosh cigarette was initially distributed out of the main outlet in Ahmadabad.
By targeting this segment we can leverage the inherent benefit of Nerdish I. Wealthy cigarette smokers will serve as a great potential segment for marketing Nerdish.
This aspect was particularly important as there were million smokers 25 mn cigarettes and mn bidi in New smokers would hardly light up his stick to quit smoking, for the very idea of smoking was to light up a stick to smoke.
For effective marketing he has to develop an effective distribution channel. Being a unique non-tobacco smoking device, Nirdosh can target the customers who all are willing to stop smoking and also to those young customers who all want to enjoy the smoking cigarette as part of lifestyle without getting addicted to it.
We will write a custom essay sample on Nirdosh Case Study Order now More Essay Examples on Nirdosh is an healthy alternative to smoking and will appeal to those looking to quit and need an alternative as well as people who take up smoking as a lifestyle choice.
During the initial years the promotion of Nirdosh was done by Mr. Thursday, March 8, Nirdosh case study Nirdosh case study is truly about a unique product in the tobacco industry segment pertaining to biris and cigarette smokers.
Being an innovative and health beneficial product it is likely to attract many consumers in foreign countries too. Despite a plateful of advantages, Mr Bhavsar had a problem with distribution and supply network within the country.
Make the product more visible using low cost advertising medium i. Hides the stains and staleness impact they give c. Clearly, his product was beneficial to cure variety common ailments. The other form of ads is through bus panel which will be launched simultaneously with the newspaper ads.
The ads will be in Mumbai and Ahmedabad for 2 months in the first year. Overall the promotion strategy can be streamlined to attract more consumers from the targeted segment of high income group consumers.
He will have to keep some margins aside for distributers and transportation costs.The Nirdosh case study is analysed using the 4 C method. Customers: The customers targeted are, from the 2 major cities – Bombay, Ahmadabad during the initial stage.
Nirdosh is entering 7th year of sale and has major expansion plans.
We are planning to target a consumer base across the two states. Nirdosh is an healthy alternative to. Nirdosh Case Study Background: Nirdosh is a unique non-tobacco smoking device developed in by Maans Products, Ahmedabad.
Maans products, Ahmedabad was a family owned proprietary organization, run by Mr. Natvarlal Bhavsar. Nirdosh case analysis Marketing 1. IIM INDORE Herbal Smoking Device NIRDOSH Case Analysis Vishal Nema Vikrant Sangwan Yagna Srikanth Shashikant Kewale Chandra Mohan Sumra Sandeep Kumar Bhardwaj RajaSekar Vijayaraghavan 7/13/ This document is an understanding write-up of Nirdosh, a herbal smoking device, the marketing strategies that can be implemented for increasing sales of.
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With the increase in demand the product can also be exported. Being an innovative and health beneficial product it is likely to attract many consumers in foreign countries too.
Surgical Case Study As a new CEO of a small hospital, in rural outstate of Minnesota, it is critical for me to carefully research and investigate Dr. Brown’s surgical case, prior to removing his surgical privileges. CASE ANALYSIS: BHAVSAR’S HERBAL SMOKING DEVICE – NIRDOSH SWOT Analysis Strength • A unique product in offering • It is also a social cause to remove the harmful effect of Nicotine.Download